A conversion-focused twin landing page for an Estonian carpet cleaning service

Subject

Puhastus Keskus is a carpet and upholstery cleaning service in Tallinn and Harjumaa, with a pickup-and-delivery courier, a 4–7 day turnaround, and a track record of 580+ reviews at 4.9 stars from over 1,000 families. The business already had a converting main site — this was a second, SEO- and ad-focused landing page built to capture the same demand from a different angle, with its own price calculator and order form.

What have we done

Task

The client already had a working, converting website — this wasn't a rescue job. The brief was to stand up a second landing page fast, aimed at SEO and ad traffic, that could hold its own on trust and conversion without duplicating the main site outright: same brand, same guarantees, a different structure built for a different kind of visitor. One to two people, under a month.

Solution

We built the page around the same trust signals that make the main brand work — real review counts, the free pickup-and-delivery offer, a money-back guarantee — but restructured the funnel around an upfront price calculator instead of a general services pitch. A visitor picks a carpet type and size, a service tier, and a delivery method, and sees a price before ever filling in a contact field, which matters more on a page whose traffic mostly arrives already comparing prices.

The four tiers — Pronks, Hõbe, Kuld, Plaatina — map directly onto what the cleaning actually removes: impregnation, dust mites, odours and hair, then delicate fringe cleaning and ozone treatment for the top tier. Pricing is per square metre and visible on every tier, not hidden behind a "get a quote" button.

Trust signals sit right under the calculator rather than on a separate page — the same 580+ review count and 4.9 rating from the main site, so a visitor doesn't have to click away to check if the number is real.

Reviews are pulled straight from Google and Facebook rather than written in-house, and a short blog — wool carpet care, stain removal — gives the page something for a visitor to read before they're ready to order.

"Avaldusest tagastuseni" (from request to return) walks through the whole pickup-and-delivery cycle in plain steps, so someone ordering for the first time knows exactly when a courier shows up and when the carpet comes back.