Senresa CRM — Custom CRM Solution for Heavy Machinery Rental

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Subject

Senresa is a company that specializes in renting out heavy equipment for various industries. To streamline its operations and improve efficiency, Senresa needed a comprehensive system to track essential business aspects such as document management, worker tasks, and equipment usage — so that equipment rentals, worker hours, and document turnover were organized and easily accessible in one place.

What have we done

Document management — a robust system to manage and track the turnover of rental agreements, contracts, invoices, and other critical documents.
Worker task and hour tracking — a module to log work hours, assign tasks, and monitor task completion.
Equipment and resource monitoring — tools to track the usage and availability of heavy equipment, so rentals are scheduled, tracked, and returned on time.
Repair supplements accounting — spare parts and resources are accounted for during maintenance and repairs.
Base of clients — customer information, rental history, and contracts in one database.
Statistics and reports — real-time insights into equipment usage, worker performance, and overall business operations.
E-signing — electronic signing of rental agreements, contracts, and important documents.

Senresa CRM dashboard on a tablet next to the cars list, car editing form and equipment gallery

Task

Create a custom CRM system for Senresa that could manage the flow of documents related to equipment rentals, contracts, and worker operations. The system had to track employees' working hours, task completion, and the movement of rental equipment in real time. The client came with a basic concept and a list of operational challenges, but no technical plan and no UI mockups — the processes were managed manually or through outdated systems.

Solution

We conceptualized, designed, and built the system from scratch around the way Senresa actually works: documents, staff, equipment, repairs, clients, and reporting live in one CRM, with e-signing on top. This suite of features lets Senresa manage its equipment rental business with improved control over resources, tasks, and customer relations.

Senresa CRM car card on a tablet and the repairs dashboard — 156 total repairs, 42 repairs per month, invoice totals, top stocked parts, stock overview and last invoices

For Senresa, the CRM significantly increases operational efficiency, reducing manual tracking and errors in equipment rental records and employee work hours — and gives better oversight of customer service, equipment availability, and resources.

Senresa staff track their tasks, log work hours, and open rental agreements in one place — less administrative burden, better communication, and smoother task coordination.

For our team, it was a chance to build a product for a niche industry, learn its specific challenges, and deepen our CRM expertise together with the client.

Grid of Senresa CRM screens — offers, dashboards, cars, transportation bills, debts and price updates

//websters

Our team are developers who are passionate about growing your business by bringing the designers’ awesome ideas to life. The QA-testers make sure the ideas are not fucked up, and the managers are managers.

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