//Telegram ads
Telegram Ads, run by people who read the numbers
Telegram is where a lot of audiences already spend their day, and its ad platform is still cheap enough to be interesting. We set up the account, write the ads, pick the channels, and track every user through to the action that pays — on an admin panel we built ourselves. For clients in Lithuania and across Europe, in any vertical.
What our Telegram Ads service covers...
Ad account setup & budget top-up
Best for a brochure site, landing page, or clearly scoped feature. Fixed price, fixed timeline.
Channel & topic targeting research
Best for a brochure site, landing page, or clearly scoped feature. Fixed price, fixed timeline.
Ad copy in 160 characters
Best for a brochure site, landing page, or clearly scoped feature. Fixed price, fixed timeline.
Landing page or mini app on the other end
Best for a brochure site, landing page, or clearly scoped feature. Fixed price, fixed timeline.
Lead tracking & weekly iteration
Best for a brochure site, landing page, or clearly scoped feature. Fixed price, fixed timeline.
//how we run it
How we run Telegram Ads campaigns
[01]
Fit check
Whether your audience is actually on Telegram, and at what budget it makes sense.
[02]
Setup
Account, moderation, budget, and the channel list we want to appear in.
[03]
Launch
Several ads at once, small budgets, and a week to see which one earns the rest.
[04]
Scale or stop
Money moves to what works. If nothing does, we tell you and stop spending.
//why telegram
Why Telegram Ads are worth a line in the budget
Telegram ads are short, text-only, and appear inside channels people chose to follow. That sounds like a limitation until you run them: no creative production pipeline, no scroll-past banner blindness, and CPMs well under what the same audience costs on Meta. The mechanics do not change by industry — what changes is the wording, the channel list, and what counts as a converted user. We have run this for regulated verticals and for plain retail, and the funnel underneath is the same five stages either way.
- #telegram
- #paid
- #retail
- #saas
- #e-commerce
Products
Products with a community already sitting in Telegram
Apps
Apps and bots that live inside Telegram already
Teams
Teams priced out of Meta and Google auctions
Niches
Any niche where the right channel beats broad reach
//the dashboard
We run campaigns on our own panel, and you see the numbers
Telegram’s own reporting stops at the click. Ours does not. Campaigns run on an admin panel we built and keep improving: every user who arrives from an ad is followed to the action that matters — a registration, an order, a booking — graded by stage and reconciled against your own data. When a channel stops paying for itself we see it inside a week, not at the end of the month.
The panel itself is internal — our operators work in it, and it is not handed out as a client login. What you get is the reporting built from it: agreed metrics, on an agreed cadence, plus raw exports whenever you ask.
admin panel exampleiGaming — Telegram Ads
Leads
1,042+18%
Cost / S3
€6.40-2%
Deposits
21+4
Spend
€2,180of €2,500
Lead quality funnel
1,042 leads
[S1] Arrived from the ad772 · 74%
[S2] Started the flow177 · 17%
[S3] Registered73 · 7%
[S4] First deposit21 · 2%
[S5] Repeat / retained19 · 2%
The five stages are how we grade traffic quality in any vertical — only the labels change. Where the drop sits is what decides where next month’s budget goes.
Leads per day
Trending
Push queue
3 active
- S2 · day 2 nudge177 pending
- S3 · deposit offer73 pending
- S4 · retentionsent 21
Channel performance
pruned weekly on S3 cost
ChannelImpr.Cost / S3Action
@crypto_daily_de214K€4.10scale
@futbol_picks_mx168K€5.90keep
@apuestas_hoy131K€7.80watch
@sport_news_all402K€14.20cut
//the format
What actually makes a Telegram ad work
[01]
160 characters, no image
One sentence has to carry the offer and the reason to tap. We write in the register of the channel it appears in — an ad that reads like an ad gets scrolled past.
[02]
Channels beat interests
Broad topic targeting spends fast and converts thin. A hand-picked list of 30–60 channels, pruned weekly on lead quality rather than CTR, is where the margin is.
[03]
Land inside Telegram
Sending a tap out to a browser loses most of it. A bot or mini app keeps the user in the app they are already in — and gives you a contact you can message again.
[04]
Moderation is a schedule item
Every ad is reviewed before it runs, and rejections cost days. We write within the rules the first time and keep spare variants queued.
[05]
CPM is not the metric
Cheap impressions are easy to buy. We optimise on cost per S3 and S4 lead, which is why the tracker has to be wired up before the first euro is spent.
[06]
The second message matters more
Acquisition is the cheap half. What you send the lead on day two, three and seven decides whether the ad paid for itself.
//track record
What we have actually run on Telegram
Client names stay private — most of this work sits under NDA. What we can show is the shape of it: the verticals, the geos, and what the numbers did.
16
client projects on the panel right now
31
bots in production across them
143K
users tracked through the funnel
13
countries targeted, from DE to VN
//case studies
Three campaigns, anonymised
//casino
Scaled to 38K users, then graded them
The account went from a standing start to 38K users in the bot. Raw volume was never the question — the panel graded every one of them, and the S3 cohort is what the budget followed.
users acquired
37,948
still active
28,733
reached S3
2,849
first deposits
120
→ scaled; budget moved onto the three channels producing S3
//betting
Caught a geo leak in week two
Targeting said Germany and Spain. The panel said 13.6% of arrivals were Mexico and 11.5% Iran — traffic the client could not convert and was paying for.
users acquired
15,984
on-target geo
70.9%
off-target geo
25.1%
first deposits
184
→ off-target channels cut, spend redirected on-geo
//crypto
Called it dead before the budget was
6K users arrived and none of them engaged. Rather than let it run a quarter on impression metrics, we stopped it in the second week and told the client why.
users acquired
6,052
still active
0
reached S3
0
weeks to the call
2
→ stopped; audience was wrong for the offer, not the ad
//the ads themselves
What a Telegram ad looks like when it works
[01]
Odds moved this morning. Three matches worth a look before kickoff →
websters sponsored
Reads like the channel it sits in. Specific, time-bound, and it promises the same thing the bot delivers on the next screen.
[02]
Best bonuses 2026! Sign up now and get your welcome package 🎁
websters sponsored
Generic, exclamation marks, an emoji doing the work a verb should. Cheap clicks, nobody past S2, and a moderation risk on top.
[03]
Your cart is still open. Free delivery across Lithuania ends Sunday →
websters sponsored
Retail version of the same rule: one concrete fact, one deadline, one action. No adjectives.
//versus the usual channels
Telegram next to Meta and Google
It is not a replacement. It is the channel that is still cheap, and the one where the audience you buy stays reachable afterwards without paying again.
| TELEGRAM | META/GOOGLE | |
|---|---|---|
| Creative production | One sentence, no image | Design pipeline per format |
| Cost per thousand | Low, auction still thin | High, mature auction |
| Targeting | Channels and topics you pick | Interest and lookalike models |
| Where the click lands | Inside the app, in a bot | A browser, then a form |
| Retargeting the same user | Free, they are in your bot | Paid, every time |
| Moderation | Manual review, days | Automated, minutes |
//the pilot
Start with a pilot, not a contract
Six weeks is enough to know whether Telegram works for your offer. Setup, bot, tracking and the first channel list are ours; the ad budget is yours and goes straight to Telegram. Our fee and your spend are always separate lines.
SIX-WEEK PILOT
from €3,500
our fee · ad budget separate, from €2,000
Account, bot or mini app, tracking, ad copy, first channel list, weekly calls, a go or no-go at the end.
ONGOING, MONTHLY
from €2,200
per month · rolling, cancel with 30 days
Channel pruning, new ad variants, push sequences, monthly reporting and exports from the panel.
//questions
Telegram Ads questions, answered
What is the minimum budget?
Telegram sets its own entry threshold and it moves, but the number that matters is what makes a test readable: around €2,000 of ad spend over six weeks, plus our fee from €3,500. Below that you get impressions, not an answer.
Can you run ads without a Telegram channel of our own?
Yes — ads can point to a website or a mini app. But if the goal is a community, building the channel first usually makes the same budget go further.
Do you build the landing page too?
That is the part we are actually a studio for. Ads, page and tracking get built together, so there is no handover gap between the click and what it lands on.
Do we get a login to the dashboard?
No — it is our internal operating tool, not a client product, and there are no client logins in it. You get reporting built from it on an agreed cadence, plus raw exports of your own data whenever you ask.
We are in a regulated vertical. Will moderation let us run?
Often yes, with the right wording and the right geo — we have run igaming and crypto accounts through it. Rejections cost days, not money, so we write within the rules the first time and keep spare variants queued. If a vertical is genuinely blocked in your market, we say so before you pay us.
How is this billed?
Our fee and your ad spend are separate lines, always. You see exactly what went to Telegram and what went to us. See the pricing page for the three models.
//tools
Channels we run alongside it
Marketing support
The full channel mix this sits inside
Pricing
Three ways to work with us, and what each includes
Web development
The bots, mini apps and panels behind the ads
//contact us
Find out if Telegram is your channel
Tell us the offer and the geo. We come back within one working day with a straight answer, a rough channel list, and the budget we would test with — or with the reasons not to bother.