Brand identity and a website with an equipment catalog for a heavy machinery supplier

Subject

MB ORC Group is a Lithuanian heavy construction machinery supplier — selling and renting excavators and telehandlers, distributing Daemo-branded attachments, and running demolition projects across the country — built from scratch with no prior brand or website. We designed the identity and built the full site: equipment catalog, rental listings, demolition services, and product pages with technical specs.

What have we done

Task

MB ORC Group had a real, established equipment business — sales, rental, demolition, an attachment distribution deal with Daemo — but no brand and no website to represent any of it. Selling heavy machinery to contractors is a trust business: buyers want to see specs, availability and a company that looks like it has been doing this for years, not a template. That had to be built from zero, brand and site both, in two months with a three-person team.

Solution

We built the brand around the industry itself — black-and-yellow, bold condensed type, real job-site photography instead of stock — and carried it through every part of the site. The homepage leads with the equipment itself and the numbers that matter to a buyer: categories carried, deals closed, EU-sourced import. From there, three paths split by intent — buy, rent, or hire for demolition — each with its own catalog and specs rather than one generic "products" page.

The brand identity came before a single page was built — a stacked, angular mark and a black-and-yellow system pulled straight from job-site signage and heavy equipment paint jobs, so the site would look native to a construction yard rather than a generic corporate template.

That same system had to hold up across three very different catalogs on one site — machines for sale, machines for rent, and demolition services — without any of them feeling like an afterthought bolted onto the others.

Every piece of equipment, whether a Daemo attachment or a rental excavator, gets the same product page — manufacturer, model, full spec table, and a price or a direct request-a-quote button — so a buyer doesn't have to call just to find out if a machine fits their carrier.

The demolition section works the same way as the equipment catalog: browse by job type — residential, industrial, structural, reinforced concrete — each with its own photo from an actual site, not an icon.