sfumata ai generation platform
A full-stack AI platform for generating images, video, audio and text from scratch
Subject
Sfumata is an all-in-one AI content generation platform — image, video, audio and text generation, plus prompt "Blueprints" and a community feed — built from scratch for a new entrant in a market already crowded with single-purpose AI tools. We designed and built the whole product: the generation workspace, the pricing and account system, and the marketing site around it.
What have we done
- Designed and built the core generation workspace — image, video, audio and text generation in one interface, switchable per task.
- Designed "Blueprints" — reusable prompt templates for common generation styles, alongside a community feed of user creations.
- Built the account system — credits, usage limits, and free and paid subscription tiers.
- Designed and built the marketing landing page and onboarding flow.
- Designed the mobile experience, adapting the same generation tools to a phone screen.


Task
The client was entering a market where every major AI capability — image, video, audio, text — already had a dedicated, well-funded competitor. Sfumata's bet was to combine all of them behind one interface and one credit system instead of competing on any single capability. That meant building a full product, not a wrapper around one API, in six months with a four-person team.
Solution
We built one generation workspace instead of four separate tools, with a consistent way to pick a model, set parameters and manage credits regardless of whether the output is an image, a video or a song. Blueprints turn a good prompt into a reusable template, and the community feed gives new users something to remix instead of starting from a blank input field. Free and paid tiers gate the same workspace by usage rather than by feature, so the product feels identical whether or not you're paying. Sfumata now has 15,000+ active users.




Credits work the same way across every tool — an image, a video render and a full song draw from the same pool, so a free-tier user can try all four generation types instead of being funneled toward whichever one the plan happens to unlock.
The marketing site sells the same idea in one line — "transform your ideas into incredible content" — with a single generation surface standing in for four separate products a user would otherwise have to juggle.


Sign-up is deliberately thin — Google, Apple or Microsoft, or an email and password — because the product only starts proving itself once someone is inside the workspace, browsing Blueprints and community creations rather than reading marketing copy.


//websters
Our team are developers who are passionate about growing your business by bringing the designers' awesome ideas to life. The QA-testers make sure the ideas are not fucked up, and the managers are managers.
instagramAndrej C.
Founder
Tim G.
Manager
Alex H.
Frontend Developer
Nikita L.
CTO
Nikita K.
Backend Developer
Daniil K.
Designer
Valeria R.
Designer
Vlad K.
Backend Developer
Denis B.
Mobile Developer
Zhenya N.
Backend Developer
Oxana C.
Frontend Developer
Yulia I.
Designer
