nd glass branding & website
FROM A FAILED BUILD TO A FULL BRAND — IDENTITY, WEBSITE, AND PRINT FOR A UK GLAZING COMPANY
Subject
ND Glass is a London-based architectural glazing company specializing in aluminium, timber, and smart glass solutions. They came to us with a half-finished website built by another agency — visually inconsistent, structurally incomplete, and doing nothing to reflect the quality of their products. There was no branding, no logo, and no marketing materials. They needed everything built from scratch.
What have we done
- Designed a complete brand identity — logo, typography, colour palette, and visual guidelines documented for consistent use across all touchpoints.
- Designed and developed a 25+ page website with product catalogues, technical specifications, photo galleries, and lead-generation forms.
- Produced printed brochures for offline sales and client presentations, visually consistent with the digital brand.
Branding
We started with the foundation — the brand identity. The logo combines the initials "ND" into a geometric mark inspired by glass panels and clean architectural lines. It was built on a precise grid system and designed to work at any scale — from a browser favicon to a printed brochure cover.
The visual system was built around General Sans as the primary typeface, paired with a restrained colour palette — deep charcoal, warm terracotta, and clean white. Every element was documented in brand guidelines to ensure consistency across digital and print.
We tested the brand across real-world applications: website mockups, printed brochures, social media templates, and mobile screens — making sure it feels premium and cohesive everywhere it appears.
The brochures were designed as a direct extension of the brand — same visual language, same typography, same attention to detail. Product catalogues, door and window specifications, colour finish swatches — everything a client needs to make a decision at a face-to-face meeting.
The website
With the brand in place, we turned to the real challenge — the website. What the client had before was a generic, half-built site from another agency. Pages were incomplete, the design felt templated, and there was no structure for showcasing their product range. We started over completely.
The new website uses a dark, sophisticated palette that lets product photography take centre stage — a stark contrast to the flat, cluttered layout of the original. The structure was rebuilt as a multi-level catalogue: category pages for aluminium, timber, architectural glass, and smart privacy glass, each with individual product pages.
Every page was designed to work seamlessly on mobile — from the photo gallery and contact forms to the full product catalogue and brochure downloads. The responsive layout ensures a consistent experience regardless of device.
Individual product pages include technical parameters, customisation options, colour swatches, and photo galleries — giving potential clients all the information they need to request a quote without leaving the site.
The result is a cohesive brand presence that positions ND Glass as a trusted, modern supplier in the UK glazing market — with a website that serves as both a product catalogue and a lead-generation engine, supported by print materials that reinforce credibility in every client interaction.
//websters
Our team are developers who are passionate about growing your business by bringing the designers' awesome ideas to life. The QA-testers make sure the ideas are not fucked up, and the managers are managers.
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Andrej C.
Founder
Tim G.
Manager
Alex H.
Frontend Developer
Nikita L.
CTO
Nikita K.
Backend Developer
Daniil K.
Designer
Valeria R.
Designer
Vlad K.
Backend Developer
Denis B.
Mobile Developer
Zhenya N.
Backend Developer
Oxana C.
Frontend Developer
Yulia I.
Designer