A brand identity, packaging and online store built from scratch for a new lip-care line

Subject

MYLIPZ is a lip-care brand — tinted lip serums, lip balms across six flavours, and a lip plumper oil — built from scratch for a client entering the category with no product identity, no packaging and no store yet. We designed the brand end to end: visual identity, packaging for every product line, and the online store it launched through.

What have we done

Task

The client had a category to enter and a product in development, but nothing to sell it with — no name recognition, no packaging, no store. Lip care is a crowded, visual-first category where a shopper decides in seconds from a product photo, so the brand had to look established from day one, in two months with a two-person team.

Solution

We built the identity around the product itself — playful, fruit-led naming for each shade, carried through into packaging, product photography and the online store. Product shots lean into the flavour rather than generic beauty photography: serum tubes shot mid-splash with real strawberries and peaches, so the shade reads before a shopper even sees the swatch. The store launched alongside the identity, and MYLIPZ now sells 200+ units a month.

The lip balm range shipped in three flavours — Matcha, Salted Caramel, Watermelon — each with its own box and cap colour, so the line reads as a set on a shelf but still lets a shopper grab a single flavour without confusion.