Lendstream — Website for a White-Label Loan Management SaaS

2Team members

2Months to deliver

2Audiences served

16Pages delivered

Subject

Lendstream builds white-label SaaS loan management software — lenders license the platform and run it under their own brand, serving both business and consumer borrowers. They came to us for a corporate website that could sell the platform to two very different audiences at once: the lenders deciding whether to license it, and the technical teams who would have to integrate it.

What have we done

Built the site around real product screens — dashboard, reporting, loan-servicing flows — instead of generic stock photography.
Gave the REST API its own dedicated reference section instead of burying it in a footer link.
Broke the marketing pages down by use case, so different types of lenders land on the workflow that actually matches how they operate.
Structured navigation so a lender evaluating the product and a developer scoping an integration both find what they need in a click or two.

Lendstream product overview page — drive down your operating expenses

Task

A platform this technical usually ends up favoring one audience over the other — either a slick marketing site that says nothing useful to engineers, or documentation that reads like an internal wiki. Lendstream needed both to feel native on the same site.

Solution

We split the content by intent rather than by page type: product and pricing content speaks to the business decision, the API reference speaks to the integration decision, and both share the same design system so neither feels bolted on.

From there, the marketing pages take over — walking through loan servicing use cases in plain language, without requiring the reader to already understand the API.

Lendstream marketing pages — use cases and loan servicing: streamlined

Lendstream loan management dashboard and reporting screens

Every screen shown on the site is the actual product, not a mockup — what a lender sees in the demo is what they see on the page.

The full sitemap makes the platform's scope legible at a glance, from onboarding through servicing and reporting.

Overview of all Lendstream website pages

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Our team are developers who are passionate about growing your business by bringing the designers’ awesome ideas to life. The QA-testers make sure the ideas are not fucked up, and the managers are managers.

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