Ladneri — Womenswear E-commerce Website

2Team members

2Months to deliver

2Audiences served

4Core deliverables shipped

Subject

Ladneri is a womenswear brand selling both direct to shoppers and wholesale to retail partners. They needed an online store that could carry a full seasonal catalogue, sell to consumers, and run a B2B partner programme — without the two audiences getting in each other’s way.

What have we done

Built the catalogue and product pages, with sizing and colourways across the full collection.
Built the cart and checkout, plus sign-in and account pages for returning shoppers.
Designed and built branded transactional emails — a welcome message, new-collection announcements and return requests — so the brand stays consistent after checkout too.
Built a dedicated B2B partner programme — wholesale pricing, fast delivery and showroom access — for retailers buying at scale.

Ladneri catalogue menu and product page for a red wool jacket, beside a model in a cream zip-up knit

Task

The store needed to work as a normal consumer shop and as a wholesale channel at the same time, without either audience feeling like an afterthought.

Ladneri branded emails — “We are made to Love” welcome, “Our latest collection” and a return request — alongside the About page on desktop and mobile

Solution

We split the experience by intent — a standard shopping flow for consumers, complete with branded emails that keep the relationship going after purchase, and a dedicated partner programme with wholesale pricing and its own onboarding for retailers.

Ladneri “Ihre vorteile als partner” grid — Exklusive großhandelspreise, Schnelle lieferung, Premium qualität, Persönliche Betreuung, Flexible Zahlungsziele, Showroom Zugang — next to a model in a cream off-shoulder top

The partner programme speaks directly to retail buyers — wholesale pricing, fast delivery, showroom access — in their own language.

Every touchpoint, from the catalogue to the partner programme to the emails, carries the same visual identity, so the brand feels like one connected experience.

Overview of the Ladneri pages — the “Summer collection is out” banner, a product page, sign-in, the cart, the “So werden Sie Partner” partner programme and the “Shop women fs2026” catalogue

//websters

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