Istline — Brand & Website for a Flower Logistics Carrier

2Team members

2Weeks to launch

€1.5KProject budget

3Languages supported

Subject

ISTLINE is a Vilnius-based freight company running a refrigerated fleet across Europe — flower transportation is their flagship service, but the same temperature-controlled trucks carry fruit, frozen goods, and general cargo from the Netherlands, Germany, Belgium and Poland into the Baltic states. Before this project the company had no online presence at all — no logo, no website. We built both from zero: a brand identity and a multilingual marketing site that gives ISTLINE a professional face and explains what they do, in Lithuanian, English and Russian.

What have we done

Designed a brand identity from scratch — logo and visual style for a company that had never had one.
Designed and built a multilingual (LT/EN/RU) marketing website presenting ISTLINE's services, fleet and coverage.
Structured the homepage around ISTLINE's core services — flower transportation, general freight, customs brokerage and warehousing.
Built a static route map showing coverage from the Netherlands, Germany, Belgium and Poland into the Baltic states.
Delivered a fully responsive layout, tested across desktop and mobile.

Istline homepage with the flower transportation route map and service overview

Task

ISTLINE runs a real refrigerated fleet and has been moving flowers and freight across Europe since 2008, but had nothing online to show for it — no logo, no site, nothing a potential client could find or check before calling. The brief was simple on paper and tight in practice: build a brand and a website from a blank page, in two weeks, with a two-person team — one designer, one developer.

Solution

We treated the logo and the site as one job. The identity came first — a clean, blue-on-white mark that reads as logistics rather than florist, since flowers are the specialty but general freight and cold-chain cargo pay the bills. The homepage leads with what makes ISTLINE different from a generic freight company: precise temperature control from -20°C to +20°C for delicate cargo, framed against a photo of the fleet actually loading flowers, not stock trucks.

Istline freight, about, and contact pages on mobile

The site carries the same message across every device — mobile visitors see the same fast-delivery pitch, service highlights and quick path to a freight quote as desktop, just restacked for a narrower screen.

A short "About" section states the essentials up front: founded in 2008, temperature-controlled transport from -20°C to +20°C, routes from the Netherlands, Germany and Belgium into the Baltic states — enough for a first-time visitor to trust the company without digging.

Below the fold, a "Why Choose ISTLINE" section lays out the practical reasons to pick them over a generic carrier: precise temperature control, real-time GPS tracking, express delivery for time-sensitive loads, and a team that specializes in handling delicate flower cargo.

A cargo breakdown covers everything the fleet actually carries — general cargo, palletized goods, industrial machinery — alongside temperature bands for frozen and fresh products, from ice cream to fresh herbs, so the site speaks to freight clients as directly as it does to flower buyers.

Istline homepage hero and the 'why choose ISTLINE' highlights

Istline cargo types, European coverage network, and temperature-controlled product categories

//websters

Our team are developers who are passionate about growing your business by bringing the designers' awesome ideas to life. The QA-testers make sure the ideas are not fucked up, and the managers are managers.

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