Bullarena — Branding & UI for a Play-to-Earn Crypto Game

3Team members

3+Months to deliver

€5K+Project budget

4Core deliverables shipped

Subject

Bullarena is a play-to-earn crypto game inspired by Snake.io. It came to us needing a complete digital identity built from the ground up: a brand and mascot, a landing page to introduce the game and its crypto incentives, a player dashboard, and a sticker pack for the community.

What have we done

Designed a captivating landing page that introduces the platform, its play-to-earn mechanics and its crypto incentives to new players.
Built an engaging, user-friendly game dashboard where players track earnings, manage their profile and check the weekly leaderboard.
Developed a full branding package — logo, colour palette, typography and visual assets — built around a bull mascot and Bullarena's neon, high-energy identity.
Designed a sticker pack starring the mascot in a range of poses, made for players to share and drive engagement across the community.

Bullarena landing page, player dashboard and leaderboard screens

Task

The goal was a visually exciting, functional design that reflected the energy of a crypto-based game: a landing page that captured attention on arrival, a dashboard players could read at a glance, and a cohesive brand identity able to stand out in a crowded, competitive crypto-gaming market.

Solution

We built the brand and its mascot first, then let that identity carry through everything else — the landing page's neon UI, the dashboard's stats and leaderboard screens, and a full sticker pack players could share on Telegram and Discord — so the platform reads as one confident identity, on-site and off.

The same mascot carries into a full sticker pack — over a dozen poses designed to be shared across the community and give Bullarena a presence beyond its own site.

Bullarena mascot sticker pack featuring the bull character in different poses

//websters

Our team are developers who are passionate about growing your business by bringing the designers' awesome ideas to life. The QA-testers make sure the ideas are not fucked up, and the managers are managers.

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