Bullarena — Building a Play-to-Earn Crypto Game

3Team members

3+Months to deliver

40K+Users

6Core deliverables shipped

Subject

Bullarena is a play-to-earn crypto game built around Snake.io-style mechanics. We built it end-to-end — the game and its mechanics, the in-game skins and assets, the landing page, and a full brand identity — along with an animated sticker pack for the community.

What have we done

Developed the game itself, including its core play-to-earn mechanics, building on the classic Snake.io gameplay loop.
Designed the in-game skins and assets players unlock and use while playing.
Designed and built the landing page that introduces the platform, its mechanics and its crypto incentives to new players.
Built an engaging, user-friendly game dashboard where players track earnings, manage their profile and check the weekly leaderboard.
Developed a full branding package — logo, colour palette, typography and visual assets — built around a bull mascot and Bullarena's neon, high-energy identity.
Designed and animated a sticker pack starring the mascot in a range of poses, made for players to share and drive engagement across the community.

Task

The goal was a fully playable crypto game, not just a marketing shell around one — real mechanics, in-game skins and assets, a dashboard players could read at a glance, and a landing page that captured attention on arrival, all wrapped in a cohesive brand able to stand out in a crowded, competitive crypto-gaming market.

Bullarena player dashboard — wallet balances, referral bonus and leaderboard

Solution

We built the game and its mechanics first, then let the identity — mascot, neon UI, in-game skins — carry through everything else: the landing page, the dashboard's stats and leaderboard screens, and a full animated sticker pack players could share on Telegram and Discord. The platform reads as one confident identity, in the game and off it.

Bullarena mascot stickers applied to phone cases

The same mascot carries into a full animated sticker pack — over a dozen poses designed to be shared across the community and give Bullarena a presence beyond its own site.

From gameplay to skins to stickers, every surface uses the same identity — whether someone finds Bullarena through a shared sticker or straight from the game, it feels like the same platform.

//websters

Our team are developers who are passionate about growing your business by bringing the designers’ awesome ideas to life. The QA-testers make sure the ideas are not fucked up, and the managers are managers.

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