senresa logo and branding
Made a logo for a loyal customer to make them stand out from the competition
Senresa, a Lithuanian heavy equipment and accessories rental company, approached us to develop a fresh brand identity and logo. Their goal was to revitalize their visual style and create a distinct presence in a competitive market.
What the client came with?
Main task
The main task of this project was to create a distinct and memorable logo for Senresa brand. The logo needed to reflect the company’s core business—strength, reliability, and industrial expertise—while also being visually appealing and recognizable across various media, from digital platforms to physical signage on equipment.
Logo Concept
The choice of logo visualization was made to reflect all aspects of the company's work: scope, name and type of work. On this basis, it was decided to develop a two-part logo consisting of an icon and text.
The icon reflects the sphere of activity of the company - heavy construction equipment.
The name of the company is complemented by the format of work - not selling, but renting equipment.
Logo icon is also used in places with limited space: app icons, favicon, bookmarks, merch, etc.
Color Palette
Colors were also chosen based on the company's line of business:
Black: Universal color similar to the color of tires on wheeled excavators, which are the most common in the field of construction.
Yellow: The color of the body of the machines.
White and gray are secondary colors that help to display the logo on colored surfaces
Night Black
#15130D
sRGB: 21 19 13
CMYK: 0 95 38 91
Sunflower Yellow
#FFA904
sRGB: 255 169 4
CMYK: 0 33 98 0
Silver Gray
#D0D0CF
sRGB: 208 208 207
CMYK: 0 0 0 18
Clear White
#FFFFFF
sRGB: 255 255 255
CMYK: 0 0 0 0
//tools
Our design team uses only the best products for their work, allowing them to complete the project quickly and efficiently
Why the development is useful for everyone
For the Client (Senresa): The logo solidifies their brand identity, making it easier for customers to recognize and trust their services. A strong logo can improve market presence and help the company stand out in a competitive industry.
For the Customers: A clear and professional logo helps establish trust with customers, as it reflects the reliability and quality of the services Senresa offers.
For Our Team: Working on the logo for a heavy machinery company gave us the opportunity to blend creativity with industrial design elements. This enriched our experience in branding and design, allowing us to deliver a solution tailored to the client’s industry.
This logo project represents an essential step in building Senresa’s brand identity, positioning them as a strong, dependable player in the heavy equipment rental market.
//websters
Our team are developers who are passionate about growing your business by bringing the designers' awesome ideas to life. The QA-testers make sure the ideas are not fucked up, and the managers are managers.
Andrej
Management
Timur
Design
Daniel
Design
Andrej
Management
Timur
Design
Daniel
Design