senresa logo and branding
Senresa, a company that rents heavy equipment and accessories in Lithuania, came to our team with a request to create a personal branding and logo, in order to refresh the visual style and to stand out more favorably from the competitors, of which there are quite a lot in Lithuania.
The main task of this project was to create a distinct and memorable logo for Senresa brand. The logo needed to reflect the company’s core business—strength, reliability, and industrial expertise—while also being visually appealing and recognizable across various media, from digital platforms to physical signage on equipment.
The choice of logo visualization was made to reflect all aspects of the company's work: scope, name and type of work. On this basis, it was decided to develop a two-part logo consisting of an icon and text.
The icon reflects the sphere of activity of the company - heavy construction equipment.
The name of the company is complemented by the format of work - not selling, butrenting equipment.
Logo icon is also used in places with limited space: app icons, favicon, bookmarks, merch, etc.
Colors were also chosen based on the company's line of business:
Black: Universal color similar to the color of tires on wheeled excavators, which are the most common in the field of construction.
Yellow: The color of the body of the machines.
White and gray are secondary colors that help to display the logo on colored surfaces
#15130D
sRGB: 21 19 13
CMYK: 0 95 38 91
#FFA904
sRGB: 255 169 4
CMYK: 0 33 98 0
#D0D0CF
sRGB: 208 208 207
CMYK: 0 0 0 18
#FFFFFF
sRGB: 255 255 255
CMYK: 0 0 0 0
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Our design team uses only the best products for their work, allowing them to complete the project quickly and efficiently
For the Client (Senresa): The logo solidifies their brand identity, making it easier for customers to recognize and trust their services. A strong logo can improve market presence and help the company stand out in a competitive industry.
For the Customers: A clear and professional logo helps establish trust with customers, as it reflects the reliability and quality of the services Senresa offers.
For Our Team: Working on the logo for a heavy machinery company gave us the opportunity to blend creativity with industrial design elements. This enriched our experience in branding and design, allowing us to deliver a solution tailored to the client’s industry.
This logo project represents an essential step in building Senresa’s brand identity, positioning them as a strong, dependable player in the heavy equipment rental market.
//websters
Our team are developers who are passionate about growing your business by bringing the designers' awesome ideas to life. The QA-testers make sure the ideas are not fucked up, and the managers are managers.