A brand identity for a heavy equipment rental company that needed to stand out from the competition

Subject

Senresa Rent is a heavy equipment rental company in Lithuania that came to us without a real visual identity — no consistent logo, no colour system, nothing that made them recognizable next to competitors bidding for the same contracts. We built the brand from the ground up: logo, colour palette, and every touchpoint that carries it, from stationery to the app icon.

What have we done

Task

Senresa needed to look established, not improvised — a brand credible enough to sit next to bigger competitors on a tender, but distinctive enough that a badge, a t-shirt or an app icon is instantly recognizable as theirs.

Solution

We built the identity around a bold black-and-yellow palette, then extended it consistently: the same colours show up on staff badges, letterhead and the app icon, so every touchpoint — digital or printed — reads as the same company.

From print to a phone's home screen, the same mark had to hold up — so the identity extends into the app icon just as cleanly as it does onto a badge or a letterhead.