FitMe — Nutrition Plans and Fitness Tracking Web App

5Team members

2Years of product work

30K+Users

10Sections delivered

Subject

FitMe is a comprehensive healthcare web application designed to support users in managing their overall health, with a particular focus on weight, body composition, and daily wellness. Whether you are looking to maintain a healthy lifestyle, reach fitness goals, or simply monitor your progress, FitMe offers a user-friendly experience with a variety of tools and resources.

What have we done

Built the home page — the central hub where users reach key features, the daily menu, updates and health insights in one place.
Built the menu and the product cart, so users can plan meals against their nutrition goals and collect the matching ingredients for the shop.
Built the recipes base and recipe pages — a library of healthy recipes with ingredients, instructions and nutritional values.
Built the sport section for tracking physical activity, exercises and fitness plans alongside the nutrition side.
Added paid PDF reports and meal plans users can buy and download for reference.
Built profile and settings, so users can adjust preferences and keep their personal information current.
Designed and built the preparation pages — a landing page and a questionnaire flow that onboard users and collect the goals the plan is built from.

FitMe food diary with photographed meals, next to the shopping cart and membership screens on mobile

Task

The work revolved around enhancing user engagement and driving long-term retention: streamlining the interface and navigation so meal planning, activity tracking and recommendations are easy to reach, deepening personalization, keeping the content fresh, and giving users progress tracking and other motivational tools. The ultimate goal was to make FitMe a trusted, go-to platform for health and wellness, with a loyal user base that comes back to the app regularly.

A user browsing FitMe on a phone and a tablet, beside the daily plan, membership and shopping cart screens

Solution

We tailored the meal plans, fitness routines and health insights to each user’s goals, preferences and conditions, expanded the recipe and fitness content so there is always something new to come back to, and leaned on user data to surface meaningful insights into behaviour and health trends — which in turn feeds continuous improvement of the app.

FitMe recipe page on a phone, showing a dish with its ingredients and portion sizes

The app gives users an accessible, personalized and engaging platform to manage their health and wellness, which makes healthy living more attainable. For the client, it creates opportunities for brand growth, customer insights and revenue generation in a booming industry.

Ultimately, FitMe is a holistic project that addresses a real market need while fostering innovation and collaboration. It is more than just a health app — it is a tool that empowers users while enabling sustainable business growth.

Overview of the FitMe pages — discounts, consultations, the daily plan, membership, recipe editing and the recipe book

//websters

Our team are developers who are passionate about growing your business by bringing the designers' awesome ideas to life. The QA-testers make sure the ideas are not fucked up, and the managers are managers.

instagram